where content, technology and people meet. (SM) Publishing and content technology executives use Shore to measure and understand their markets and competitors, define marketing strategies and implement successful content products and services using Shore's highly actionable insights into vendors, institutions, individuals and virtual communities.
ContentBlogger is the 2007 SIIA CODiE Award Winner for Best Media Blog
COMMENTARY:

Insights and headlines from Shore analysts on trends in enterprise and media content markets.
  Subscribe to our feed (?) or add to: MyYahoo  iGoogle/Google Reader  Bloglines  NewsGator  Rojo
Monday, November 01, 2004
As Adobe Systems Inc. and Yahoo! announce an alliance to merge desktop search tools with Adobe's document packaging capabilities the era of sophisticated digital objects as destination content residing on our local hard drives is arriving. Digital objects in the consumer realm are becoming widely accepted, but they lag in the circles of publishers serving professional markets. This is not likely to be the case forever, especially as tools like Adobe Acrobat make it increasingly easy to consume, personalize and redistribute rights-protected content in valuable forms. Many major business-oriented publishers were caught flat-footed at the dawn of the Web era: who will have the fallen arches as the era of digital objects emerges?
Click here to read the full News Analysis

By John Blossom - posted at 1:12 PM
permanent link to this entry        bookmark this entry:  AddThis Social Bookmark Tool
  0 comments (click to view or to add your own) 
Comments:  Post a Comment
 

To top of page To Top of Page

COMMENTARY: INDEX
CONTENTBLOGGER
INDUSTRY EVENTS
CONTENT NATION

Read ShoreLines, our free weekly email newsletter.

Sample issue
Follow us on Twitter
Get headline-only feed
Buzz news comments
RECENT ENTRIES
READ CONTENT NATION

Learn how to thrive and to survive as social media changes our work, our lives and our future.
Buy the book
Read it online
Read our social media blog
WEBLOGS: ARCHIVES
 
 

shorename.gif (1190 bytes)
[HOME] [US] [SERVICES] [COMMENTARY] [RESEARCH] [EVENTS] [PRESS] [CONTACT]
Copyright © 1997-2009 Shore Communications Inc.  All Rights Reserved - Click Here to Read Terms of Use
Corporate Privacy Policy

 

 

 

 

 

 

 

 This page is powered by Blogger. Isn't yours?