I received the following press release from Reuters in my inbox this morning, not seeing it on the Web anywhere and it's of some interest to our core clients. Interesting how smart phones have been embraced for core media content, while business content for the most part is still tied to PDAs and Blackberries - but that's starting to shift.

REUTERS LAUNCHES BUSINESS CHANNEL ON VODAFONE LIVE!

London - Reuters has launched a business and financial news and information channel on Vodafone live! targeted at mobile phone users in the UK. The new subscription service is part of Reuters strategy to grow its media business within the consumer market.

The Reuters service, available for a free 30 day trial on a range of Vodafone Live! handsets, provides the latest news, share prices and financial data direct to Vodafone customers. Powered by Reuters global news operation, customers can choose from a range of news categories including companies and markets, business, technology, world, sports and entertainment.

Using a look up facility, Vodafone customers can see the latest news and share prices on the companies they are following. They can also read market open and close reports from key markets and check on the latest position of the FTSE and many other stock markets around the world.

A quick update on the main stories making headlines can be easily accessed, and many stories are illustrated with news photography provided by Reuters global picture network.

Stephen Smyth, Vice President, Reuters Media, said, "The mobile market offers significant opportunities for Reuters to widen usage of our news and information products amongst business professionals. Vodafone is a key player in the UK and we expect our interactive service to be a powerful addition to their network."