Another week, another earth-shattering headline about the machinations of Google. Or is it so earth-shattering? Google's plan to scan materials without clear copyright in major libraries is really just a continuation of their original battle plan. What's more at question is how publishers and aggregators have been asleep at the wheel in thinking that copyright law would promise them growth - as opposed to how it is protecting dwindling profits based on old business models. Content value is exploding in electronic form, much of it well beyond the purview of traditional copyright protection. The effective use of copyright is far from dead, but its users must adapt to an era of getting to know its client base in far more cooperative ways.

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