As noted by eWeek and other publications enterprise search engine provider Verity has integrated Web searches into its enterprise search platforms, including not only the raw search listings but Overture-serviced contextual ads provided by Yahoo!'s search service. Verity will take a percentage of the click revenues Yahoo! gains from these ads, placing Verity in one swipe of a mouse into the revenue-generating content business. While traditional aggregators serving institutional markets test the waters of contextual ads behind the firewall gingerly, this bold move marks a huge step towards enterprise search engines positioning themselves far more effectively as gateways to the full range of content value found online today. While it's a long way from this point to the full-range subscription services offered by major aggregators, there is going to be a race to the middle of these two relative extremes to a point at which enterprises will have search access to all external content via one provider, with commercial terms managed in a number of models that may or may not rely upon the search provider's infrastructure. We're betting on "not" as the long-term trend, which is more likely to favor technology specialists like Verity and Vignette within the institutional framework over traditional aggregators.