Hearts and flowers get delivered less often these days to high-quality business database deliverers compared to those who are getting the right content to the right people at the right time, regardless of its source. Recent moves by Factiva and LexisNexis to up their content quotients for targeted audiences underscore the importance of developing quality via solutions and unique on-the-fly sources for audiences that aggregators can "own". Business content aggregators are evolving into a new kind of content supplier that can position itself effectively alongside traditional publishers and surging institutional and Web-based content collection capabilities. It takes a lot of romancing to win an audience, but these major aggregators are investing heavily to establish and maintain long-term fidelity.

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