The SIIA Content Division has been working on a vision of what the content industry was about in a Web era for several years, now. Sometimes skeptical publishers seemed to doubt that vision, but there was little in this year's SIIA Information Industry Summit that left room for doubt. The combination of content, technology and people that has promised a new era of profitability and challenges for publishers and aggregators is clearly upon us, with few in attendance at this event wondering about the whether and most intent on learning best practices for the "hows." Branding, online ads and multimedia are three key factors that drew focus at the conference that point to important new best practices emerging.

Click here to read the full News Analysis