There is a lot of hype in social networking that one can be instantly dismiss as another fad rising in a world gullible for social ideologies, but at a practical business level, what Netmodular are doing with their particular definition of "blogworking" is quite smart and it is the beginning of a more important wave, one that can have an important long term effect.

Netmodular have identified three levels of blogworking but its not just about the magic of the "Power of Three" at work here, there is a purposeful direction in their development. Ultimately a handful of companies will dominate the social space, while lots of other technologies will be flipped or merged to bigger aggregrators. The emergent companies may well become incorporated into the Yahoo, Microsoft or Google axis, but some have the promise of defining this space as separate idenities that dominate an entirely new category of thinking.

Netmodular could indeed become one of those companies, as well as Socialtext and Technorati as organizational bodies that have the nuclei to aggregrate and grow through absorption of emerging trends. Blogworking therefore has to be separated into two categories, Pioneers and Premiers, premier blogworking has a future which goes to the chief architects of long term mission, premier blogworking will be a host of entities that will over time be absorbed by consolidation, regulation or acquisition by a handful of premier blogworking companies.
 

I think that it is interesting how printed media can spawn from content on Blogworking sites.
Netmodular is a premier provider of Blogworking, but it is the luminaries that use it who really pioneer like printing periodical magazines, see Blogworking Goes to Print about how that trend is already happening.