New research from Shore affiliate Russell Perkins on database subscription pricing benchmarks reveals that we've passed the point at which print publications can be considered primary sources for the clients of database publishers. The print subscription revenues from these publications are sagging while online revenues are surging ahead. This parallels the general movement in the content industry towards having to recognize revenues from online content as the primary driver for their businesses. Building revenues and margins in an online environment can be tricky and is oftentimes not the high-margin mass business to which print-derived publishers have become accustomed. Those wanting to maintain high margins in their publishing businesses are going to have to tailor their marketing plans for much more focused efforts.

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