A new research report from Shore Senior Analyst Patricia Joseph focuses on creating new content value from sources that were oftentimes right under a publisher's nose. With search engines, text mining tools and other technologies being rather unfussy about where they find content value to exploit, traditional publishers and other companies in search of healthier profits are learning to roll up their sleeves and use creative thinking to provide value to both existing clients and altogether new markets. Finding diamonds in the rough is about a lot more than just tweaking up existing sources with rich data. It's about looking at content sourcing with wide-open eyes and looking at the competitive landscape with a new sense of the opportunities and the competitive forces at play.

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