This year's Buying and Selling eContent conference in Scottsdale, Arizona featured many established stars of the content industry along with successful mavericks touting community-driven content solutions. In the midst of this equation were the institutional content buyers, equipped with increasingly virtual library collections but many of the all-too-real issues of content licensing that have been their lament for years. Somewhere between the mavericks and the established players is a powerful value proposition taking form for premium content aimed at professionals that emphasizes maximizing basic distribution to engage content where its premium forms will take root. Content licensing models based on obsolete distribution patterns may be slowing down the growth of high-margin services that are really valued by clients. Time to get the real content buyers engaged in the conversation?

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