where content, technology and people meet. (SM) Publishing and content technology executives use Shore to measure and understand their markets and competitors, define marketing strategies and implement successful content products and services using Shore's highly actionable insights into vendors, institutions, individuals and virtual communities.
ContentBlogger is the 2007 SIIA CODiE Award Winner for Best Media Blog
COMMENTARY:

Insights and headlines from Shore analysts on trends in enterprise and media content markets.
  Subscribe to our feed (?) or add to: MyYahoo  iGoogle/Google Reader  Bloglines  NewsGator  Rojo
Thursday, May 19, 2005
David Scott has a great nose for many things in our industry, so it was a pleasure to read his recent post on the new Pew Internet and American Life Project Report on Weblogs (PDF format, a bit of a bulky download). David shrewdly picks up on the lack of substantiation in the report for a Reuters story's claims that the report dispels the notion that weblogs are replacing mainstream media outlets. There's this ongoing neurosis in news organizations about being usurped by weblogs, when in fact, as David points out, they play a role in forming news distinct from most traditional journalism. As he notes, "It is better to think of the Web as a huge city teaming with individuals and blogs as the sounds of independent voices just like the street corner soapbox preacher or that friend of yours who always recommends the best books." In short, weblogs are us, the royal "we" of personal content. Some of us even know how to monetize our skills through weblogs, but at the end of the day weblogs are the voices of people that flow into formal news coverage - voices that are not recognized oftentimes as legitimate sources, not attributed as sources or vetted as reliable sources often enough by journalists. To disrespect weblogs as news content sources is to disrespect sources in general and to be tied to the narcissistic journalism that plagues much of our U.S. news media. The news has to spring from somewhere, so it may as well be from people who have the courage to write about events with passion and conviction - and hopefully with facts. But we'll leave that last part to the journalists, won't we...?

By John Blossom - posted at 9:28 PM
permanent link to this entry        bookmark this entry:  AddThis Social Bookmark Tool
  0 comments (click to view or to add your own) 
Comments:  Post a Comment
 

To top of page To Top of Page

COMMENTARY: INDEX
CONTENTBLOGGER
INDUSTRY EVENTS
CONTENT NATION

Read ShoreLines, our free weekly email newsletter.

Sample issue
Follow us on Twitter
Get headline-only feed
Buzz news comments
RECENT ENTRIES
READ CONTENT NATION

Learn how to thrive and to survive as social media changes our work, our lives and our future.
Buy the book
Read it online
Read our social media blog
WEBLOGS: ARCHIVES
 
 

shorename.gif (1190 bytes)
[HOME] [US] [SERVICES] [COMMENTARY] [RESEARCH] [EVENTS] [PRESS] [CONTACT]
Copyright © 1997-2009 Shore Communications Inc.  All Rights Reserved - Click Here to Read Terms of Use
Corporate Privacy Policy

 

 

 

 

 

 

 

 This page is powered by Blogger. Isn't yours?