where content, technology and people meet. (SM) Publishing and content technology executives use Shore to measure and understand their markets and competitors, define marketing strategies and implement successful content products and services using Shore's highly actionable insights into vendors, institutions, individuals and virtual communities.
COMMENTARY: INDEX
CONTENTBLOGGER
INDUSTRY EVENTS
CONTENT NATION

Read ShoreLines, our complimentary email newsletter.

weekly   daily
Sample issue
RECENT ENTRIES
WEBLOGS: ARCHIVES
 
 
ContentBlogger is the 2007 SIIA CODiE Award Winner for Best Media Blog
COMMENTARY:

Insights and headlines from Shore analysts on trends in enterprise and media content markets.
Subscribe to our XML feed (?) or add to: MyYahoo  Bloglines  Rojo  NewsGator Online  CNET Newsburst
 
Wednesday, June 22, 2005
So, is the fracas about the Google payment system just the coming to life of the payment tracking system that they disclosed in their S-1 and was reported on by Shore in a May 2004 Weblog?

In the S-1, Google reports that they are contracting out their "worldwide billing, collection and credit evaluation functions. The third-party provider will also track, on an automated basis, our growing number of AdSense revenue share agreements."


In October of last year, our Weblog commented on the IT partner arrangement again when Bertelsmann's BFS Group was disclosed as the IT partner in a San Francisco Chronicle article.

From this analyst's perspective, it was clear from the beginning that the system, once created for settling AdSense payments between publishers and advertisers (and of course, Google, too), could be extended to serve as the backbone for settling content e-commerce (and product e-commerce) payments between members of the Google network. Indeed this is big news, since a payment settlement scheme on a scale that Google can provide dwarfs other attempts at micropayments or online subscription services and opens the door to experiments with new models of aggregation that don't require significant back-office billing and payment operations. However, it shouldn't be surprising news to Shore readers...

By Janice - posted at 12:07 PM
permanent link to this entry        bookmark this entry:  AddThis Social Bookmark Button
  0 comments (click to view or to add your own) 
Comments:  Post a Comment
 

To top of page To Top of Page

   
shorename.gif (1190 bytes)
[HOME] [US] [SERVICES] [COMMENTARY] [RESEARCH] [COMMUNITY] [PRESS] [CONTACT]
Copyright © 1997-2008 Shore Communications Inc.  All Rights Reserved - Click Here to Read Terms of Use
Corporate Privacy Policy

 

 

 

 

 

 

 

 This page is powered by Blogger. Isn't yours?