Chris Anderson, Editor in Chief of Wired Magazine, unleashed a global debate with an article last December on "The Long Tail," the huge portion of content that's thought to be of residual value to companies catering to mass audiences but turning out to be both powerful and profitable to a wide range of audiences. Companies like Google and Amazon prove out this model every day on the web, but so do corporate librarians who focus increasingly on the bulk of content in their own organizations beyond the reach of commercial services. The future for librarians serving local communities can be found in looking at both online and corporate models for tips as to how to manage the content that matters most to highly contextual audiences.

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