O, to be a content company without content ownership and licensing issues. Then our financial reports would boast the operating margins of companies like Google, which has perfected ad revenue generation from just about everybody's content quite effectively while owning or licensing hardly a stitch of the stuff. Owning content can be great but when you're competing for revenues and margins with monetizers that can take or leave the ownership game rather casually it can make you feel like you've been left holding the bag. There's lots of hope yet for publishers and aggregators working to sort out this equation to their satisfaction but it will require traveling far lighter than many in the content industry are used to.

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