Today's Web portals abound with text, audio and video content from both amateur and professional sources the movement towards content convergence is taking on a grass roots flavor that few in mainstream media companies would have predicted a few years ago. Video broadcasters and syndicators compete with homespun video from newspapers, corporations, governments and amateurs, even as podcasting opens up streams of audio content from more sources than ever before. The mixture of professional and amateur content keeps the convergence of media sources increasingly in the hands of users equipped with more than enough horsepower and storage to take them all on. In this mix there are no safe niches, only strategies that can get the right content into the hands of the right audience.

Click here to read the full News Analysis