With new authoring tools such as weblogs and wikis coalescing professional and personal content more effectively than ever before, what's a professional content producer to do? Embrace the best of them effectively, according to panelists and attendees at this year's ASIDIC Fall Meeting in Napa Valley. New ways of packaging authoritative content are emerging that promise higher margins and better branding for content companies. Conference panelists demonstrated that although the best solutions for profiting from blending personal and professional content are far from in hand, those that are pushing to embrace the blend are creating some of the most potent value in content today.

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