As Google prepares to assemble and test a new content distribution network the content industry is caught like a deer in the headlights trying to figure out the implications of this initiative. Is this the beginning of the "Google Grid," that omnipresent publishing environment foreseen in "EPIC 2014", the online sci-fi multimedia presentation that emerged last fall? It could be that and much more if Google succeeds in deploying a network environment that creates a new world of highly localized content monetization. Be prepared for publishing business models to take yet another bumpy ride along the road of change as the "there" of content moves ever further from central control.

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