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Monday, November 14, 2005
Database and directory publishers assembled at this year's InfoCommerce 2005 conference to trade insights on how to create quality content, an objective that is taking on new meaning in an era of user-driven content products. Today's content quality is as much about being able to respond to client needs uniquely and responsively as it is about I.T.-driven process controls. Users are in the driver's seat for defining what really makes a content service successful, a fact that forces publishers to reach out to their audiences in new and sophisticated ways. Today's content quality may be in the hands of the user, but it beats spending tons on second-guessing their needs.

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By John Blossom - posted at 10:28 PM
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