NetImperative picks up on the Skype Internet telephony service's integration of local business listings from Thomson Directories. Business Listings will appear at the top of the page and a list of businesses will appear down the left hand side which are then geographically displayed on a map. The listings enable one-click voice calling to a merchant via Skype's network by clicking on the provided business. With a proliferation of interest in pay-per-call this year what better place to get PPC integrated than the phone itself? The telephone is not just a communications device but an instrument that people reach for to solve problems. Let us not forget that the first words spoken via a telephone were "Watson, come here, I need you." Thinking of Yahoo's interest in integrating telephony into their offerings and their recent launch of Yahoo Answers, it will be interesting to see when the day will come when instead of picking up a mouse to get our online questions answered we will instead simply speak into our online headsets and find ourselves connected to the person who has the answer to our needs. A day perhaps closer than we may think, given the rapid integration of voice and directory services with online portals.