As the call for more "rich data" in online business publications comes to the fore, many publishers are left wondering how they will be able to transform their businesses into operations that can provide business content solutions instead of just text, graphics and ads. This daunting proposition becomes more formidable yet when one realizes how publishers who have embraced rich data aggressively are penetrating key accounts at the enterprise level as well as through their media properties. But despair not, o business publisher, there are many different ways to play the rich media game. Read on to find some that might be right for you.

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