The lead generation marketing techniques of TechTarget grew up through servicing business technology buyers who knew how to take full advantage of their highly targeted online publications. Six years after their founding it adds up to a highly profitable USD 70 million business that now is moving into a broader array of services. As it does so TechTarget looks more like a business development partner that is capable of managing business development efforts throughout the sales cycle. It's a formula that can be highly profitable but not all business publishers are going to be able to replicate it easily for their own sectors.

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