Serving market verticals with new content services is a hot trend these days if recent content industry conferences are any indication. Yet content services such as LexisNexis have been out there for decades doing just that for many business sectors. While everyone seems to be piling on the vertical search bandwagon LexisNexis is moving aggressively to get beyond mere search services and far more integrated into the real workflow of legal professionals. It's a tricky move that may not lead to huge profits in the short run, but with competition closing in from the Web and from enterprise technology providers it's the path that major aggregators must get right if they are to enjoy healthy profits in years to come.

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