The move towards technology providers packaging software as a service (SaaS) is attracting an increasing number of enterprise and media content companies determined to provide more functional solutions to their audiences. Some such as LexisNexis go all out and partner with major SaaS infrastructure providers to engineer complete subscription-based solutions that combine internal and external content into a useful whole. Others take a more modular approach and provide premium content solutions within existing SaaS platforms. Both approaches have their advantages and precedents, but for content companies the one choice that's not on the table is ignoring the power of this growing movement.

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