A mochila is a lightweight backpack, the type that students everywhere stuff with books, iPods and other useful content. The new Mochila content syndication service has a similar concept: let publishers pick up just what fits their needs from other publishers and then run with it wherever they need to take it. Mochila's by-the-item syndication allows licensees to pay for content outright or to take it for free if they're willing to use Mochila-provided ads. It's an idea whose time may be just right given the explosion of content destinations that attract today's users. Could Mochila be the tool that creates an explosion in ad hoc online syndication?

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