Exclusive content deals may seem like a throwback to a simpler era of commercial agreements, but with the emergence of publishers pushing rich data solutions we may expect to see more of these emerging in key market sectors. With the open Web providing more ways for publishers to market their value-add rich data content directly to targeted audiences there's less of an incentive to relicense content except where partners can add the most value possible through their services. Add in the value that subscription database services can add to the Web sites of publishers and there are more reasons then ever for such exclusives to create unique content services in both enterprise and online markets.

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