Someone over in the LexisNexis PR department has their finger stuck on the "Send" key this week. So far we have the announcements of Advanced Government Solutions, which includes Intelligence Analysis Solutions, Total Practice Advantage for Legal markets and the addition of Factset Research to LexisNexis Market Intelligence...and it's only Tuesday. Each one of these are strong integrated offerings for verticals that are spending big on content integration in the public and private sectors: law enforcement, intelligence, general legal practices and M&A specialists. They include the ability to integrate internal, external and internal community content to drive investigations both criminal and commercial. These kinds of highly focused vertical solutions are likely to help LexisNexis expand its high-value-add approach to content services, taking an increasingly neutral approach to content sourcing and focusing very heavily on the goals of their audiences.

The Factset integration is of particular interest, as it claims to provide the first combined litigation and transaction data service via a single platform that can be used to develop clients for legal services in the M&A space from multiple angles. Compare and contract with Factiva, which, though it has received many kudos for its advanced search platform and sales integration tools, has had limited focus on productizing offerings for specific verticals and has not reached out as deeply as LexisNexis as of late for strong content aggregation partners. Neither approach is 100 percent bulletproof, but in an era in which content's value is all about the context, the richer contexts are likely to have the longer and richer returns.