American Business Media has been pushing its "rich data" concept to B2B media companies for some time, now, but only a handful of business publishers have undertaken new initiatives to develop new online data assets to service their audiences beyond traditional editorial products. Yet M&A data indicates that the payoff to publishers that develop these assets is enormous. A recent ABM seminar showcased the "hows" of successful rich data initiatives. In a nutshell, the secret is this: listen to your audiences and find out what you can offer them that will change their work lives and their relationships with customers and suppliers - year in and year out.

Click here to read the full News Analysis.