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Friday, June 16, 2006
American Business Media has been pushing its "rich data" concept to B2B media companies for some time, now, but only a handful of business publishers have undertaken new initiatives to develop new online data assets to service their audiences beyond traditional editorial products. Yet M&A data indicates that the payoff to publishers that develop these assets is enormous. A recent ABM seminar showcased the "hows" of successful rich data initiatives. In a nutshell, the secret is this: listen to your audiences and find out what you can offer them that will change their work lives and their relationships with customers and suppliers - year in and year out.

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By John Blossom - posted at 11:41 PM
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