Another day, another content integration product for enterprises that need subscription content in valuable work contexts. But as products such as Factiva's SalesWorks(TM) rely increasingly on technology-oriented channel partners to penetrate their markets the shift into consultative selling becomes more problematic. It's great to have your content in highly valuable contexts, but if your bread and butter is knowing your clients' needs then you need to tread carefully with tech-oriented channel partners who can wind up learning a lot more than you about your markets.

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