A recent poll by the Pew Internet & American Life Project reveals that most of the people in the U.S. who are publishing weblogs are interested in a creative outlet for communicating with friends and family. But a significant percentage of survey respondents see influencing others as a prime motivator in publishing weblogs. If you scale up the survey data for weblog influence-seekers to its likely global proportions you wind up with the 65th largest nation in the world getting the attention of the third largest nation in the world. This Content Nation is shaping the world's communications far faster and deeper than even the most sanguine enthusiasts for personal publishing can imagine - and they've only just begun.

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