We've been seeing multimedia content posted on corporate Web sites for years but few of these have the curb appeal and careful focus of Boeing's sites for its next-generation airliners. With seductive music and well-crafted interactive features, Boeing has created an experience that is more like a video gamer's alternate world than an online slide show. In doing so the bar has been raised for both corporations and publishers to consider how the Web can provide direct and immersive experiences that can sway opinion makers with both facts and feelings.

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