A flurry of "innovations" are making their way into major newspapers lately: links to competitive sources, weblogs and user comments are a few of the developments trying to stir things up. Yet why is it that these new features seem so...old? As new data from Pew Research shows news audiences old and young are no strangers to other sources of news online and are migrating to them at the expense of traditional news outlets. News organizations have to retrain their noses and get pack to picking up the real scent of news that their audiences seek.

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