Book publishers are working hard to improve their online marketing channels for their titles, but ironically they receive the least help in many instances from the authors of those books. Most book author Web sites are weak marketing tools that are designed to do little to help build a reading community or book sales. Compare this with webloggers such as David Meerman Scott, who has leveraged his personal weblog into a marketing vehicle for an e-book - and now for a print title from Wiley. Book publishers need to consider how to make money on marketing capable authors as they develop their skills in an online environment rather than limiting revenues to those harvested for print.

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