While many publishers focus on search engines to get their content in the most valuable context possible that's not where issues of context begin and end for online content. A new generation of micro-context services are bringing valuable content sources down to the level of words and phrases in destination content. These new and evolving services enable publishers to expose their own content and content from high-quality content partners to give audiences a high-value experience whenever they decide to shift their focus. Think of every bit of content in your services as the potential starting point for an enhanced relationship that can keep audiences coming back for more.

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