The time for puffery and posturing about print's power and supplemental online revenues is officially past for many publishing companies, yet many of those same companies have failed to assemble a coherent strategy that will take them forward into an era of online-dominant revenue models. The latest market statistics point to an environment that will not favor those who have not prepared to make that transition. Getting content into context, going toe to toe with private investors and building management that thinks like digital natives are the keys to jumping on a train just about out of the station.

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