Social networking services for people in professional roles are booming, but business information providers have made relatively scant use of them to boost the value of their own services. But with the debut of the new Hoover's Connect service business information browsers can benefit from their social network being right at their fingertips when they're sizing up potential opportunities in the Hoover's database. It's an interesting twist on workflow integration that puts the power of business information alongside personal contact information in a trusted environment without a lot of CRM gibberish to get in the way. This is a powerful combination to watch - and to emulate.

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