"Quality is as quality does" may not be a saying that came out of Forrest Gump's mouth but it's a simple formula that seems to be proving itself on the Web as traditional sources of quality content lose audience share to search engines and social media sites. At the same time, though, the ever-increasing popularity of social media sites does not always seem to be balanced by mature quality control. But don't mistake immature techniques with inadequate potential: the techniques used to generate social media are carving out a new path to content quality that's here to stay.
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