After yesterday's Neilsen/NetRatings decision to drop page views from their site rankings two studies remind us that online marketing is a very complex process in which search engines and social media play a key role. A take on Facebook's rise in the ratings, why WikiYou is probably another feature searching for a marketplace and Fair Use Day is celebrated at BoingBoing.

Labels: buyers, consumers, facebook, fair use, Research, shoreviews, video, Wikipedia