Trends

The deal is almost done but Dow Jones' transition into robust online earnings has just begun...
Dow Jones, News Corp. Set Deal
WSJ Online*
Dow Jones Posts Lower Q2 Profits; Revenue Up 16.2 Percent; Director Resigns
paidContent.org

Facebook is taking on greater online cachet but must now live up to more mature expectations...
The Impact of Facebook's Platform
Read/Write Web
Daily news lost on Facebook generation
CNET News
Facebook Adds Ajax - Abandoning Page Views?
Read/Write Web
It's no secret: Facebook's allure is its privacy
Reuters via CNET
Facebook sued for 'stealing source code'
Times Online

Second Life fades as marketers discover that not that many people like to walk around inside a commercial...
Virtual marketers have second thoughts about Second Life
LA Times

Magazine revenues are strong but many general and niche titles with online foes are feeling the pinch...
Magazine ad revenue up 6.1% in first half
BtoB Online
Ad Downturn Threatening the Survival of Business 2.0
The New York Times*

As Reed Elsevier exits education it gets a substantial nest egg to invest in business and consumer content...
Riverdeep to Buy Some Harcourt Assets for $4 Billion
Bloomberg News

So you want free trade? Then offer free speech. Google pushes a compelling formula to open markets...
Google's Free Trade Agenda
Forbes

Tries to finesse its DoubleClick deal and privacy management past regulators...
Cookies: expiring sooner to improve privacy
Google Blog
Google's deal for DoubleClick faces scrutiny; Lawmakers worried about competition
Bloomberg News /Content Agenda

And strengthens a broad array of programs to set it apart from the publishing pack...
Relax folks, Google isn't Yahoo
CNET News
Google Rolls Out Custom Search Engine for Businesses
InformationWeek
Google Developing Niche Search for Mobile Content
Mashable
Google Expands Print Ads Program, Non-Americans Not Wanted
TechCrunch

A management exodus and sinking shares make it likely that Yahoo will be sold to - whom...?
Yahoo! Sale Is Now More Likely, According to Analyst
Bloomberg News

Social media continues to become a favored outlet but its monetization is only beginning to be explored...
Email Has Evaporated As a Social Tool
Napsterization
Marketers coming up short on Web 2.0
IT Business
LaunchTags Offers Revenue-Sharing Model for Bloggers
Mashable
Aggregation & Context in The Video World And Threat To Media Companies
paidContent.org
You be the publisher: the next wave of newspapers
Journal & Courier

While many are just starting to jump on the Web 2.0 bandwagon others are already starting to move on...
Wal-Mart Adds Customer Reviews Online
WSJ Online*
Wither Blogging? Not Yet, But Perhaps Soon
Micro Persuasion

How do some increase content licensing revenues? License content that you don't really own...
False Copyright Claims
Slashdot

In other major trends in content this week...
The Washington Post to Trade in Hyperlocal News on the Web
The New York Times*
Why We're Like a Million Monkeys on Treadmills
Micro Persuasion
162 Million Internet Users in China, reveals Report
TechShout
Windows Media DRM hacked yet again
Wired via Content Agenda
EBay Profit Is Up 50%; Listings Off
The New York Times*
The Boat Is About to Rock (Again) in Internet Video
The New York Times*

Best Practices
When Web 2.0 meets information infrastructure
CNET News
Co-Founder Potts Shares Lessons Learned from Backfence Bust
MediaShift
Mobile Phones As Mass Media: Advertising Models And The Creative Challenge
Robin Good
IE Dropping, Now Near 70% In Europe
Slashdot
DRM and open source are the great divide
ZDNet

Cool Tools
Prerollr Launches Dead Simple Video Advertising Product
TechCrunch
BEA Launches Web 2.0-Style Computing Inside The Enterprise
InformationWeek
Wetpaint Launches Free Private Wikis, YouTube Search
Mashable
Owl Music Search: find music with music
Download Squad
First Review of Streamy - The AJAX-based Digg Rival
Mashable

Deals, Partnerships & Sales
Answers Corp. to Acquire Dictionary.com for $100 Million
Answers.com
Healthwise and Revolution Health Make Consumer Health Information Widely Available
MarketWire
Onstream Media Expands Business with Bonnier Corporation
PR Newswire via CNN Money
AP Selects SchemaLogic to Manage Its Content Tags For News Delivery
PR Newswire
Scripps Networks Extends Online Reach with Acquisition of Recipezaar
BusinessWire
Facebook(R) Acquires Startup Parakey
PR Newswire
RR Donnelley Works With Microsoft to Offer XBRL Solution to the Mutual Fund Industry
PR Newswire via CNN Money
Mark Logic Secures $15 Million in Third-Round Financing
Marketwire
Cenveo to Acquire Commercial Envelope
PR Newswire via CNN Money
Emerald Group Publishing Acquires Journals from Edith Cowan University
PR-GB
New Partnerships for ProQuest
InfoTech

Products, Markets & People
Academic publishing veteran to direct the University Press
U of Chicago Chronicle
Dow Jones Adds European Company Content to Factiva Products
PR Newswire via CNN Money
RR Donnelley Introduces DigiMag(SM) Digital Editions
PR Newswire via CNN Money
PR Newswire Launches the 'PR Newswire Widget'
PR Newswire
Thomson Financial to Provide Background On Executives and Private Companies
Wall Street & Technology
Ask.com to Give People Unmatched Privacy Control
PR Newswire
Elsevier Launches Artery Research, Latest Specialty Journal In The Field Of Hypertension
Medical News Today