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Wednesday, April 07, 2010
The Internet is an odd thing. In some ways it is a medium that acts in essence like radio, but with a nearly infinite number of broadcast channels. Sometimes this "ether," as radio was termed in its early days, is used for one-to-many communications, as in Web sites and feeds, sometimes it's used for one-to-one communications, as in email, instant messaging and IP telephony. In all instances the general concept of the Internet is that any individual use of it is just a series of small data packets flowing through any number of different kinds of network connections. In other words, the Internet succeeds largely as a technology by being completely blind to the content of what is being transmitted through it, either in its human value or its internal form.

It is this fundamental form of being an infinitely scalable broadcast spectrum that seems to be at the heart of the U.S. Federal Communications Commission's troubles in trying to enforce its doctrine of "net neutrality." These efforts experienced a setback recently when a U.S. Court of Appeals decision (PDF) struck down the FCC's attempts to claim regulatory authority over cable Internet provider Comcast's efforts to throttle the Internet bandwidth available to file sharing services. The FCC had argued that it had the ability to stretch its existing regulatory mandates via "ancillary authority" to cover this specific issue. However, the appeals court found that the FCC's efforts were a stretch too far.

As The New York Times observed, the decision was written in a way that would make it difficult to reverse via further appeal to the U.S. Supreme Court, so this is more than just a one-shot setback for net neutrality. In reading the decision, it seems clear to me that the court is saying that the fundamental issue that the FCC has in pursuing net neutrality as a policy goal is that the legislation that empowers the FCC for regulation does not really support the concept of what net neutrality is trying to accomplish. In essence, net neutrality advocates seem to want the Internet to be a medium that is regulated in such a way that the private policies of Internet service providers would not interfere with a public policy of non-discriminatory access.

In pushing for net neutrality, in essence the FCC is asking all of the companies supplying Internet services to treat Internet traffic within its "pipes" as a protected public resource, such as water from a lake or river. A model of sorts for this type of access already exists within the structure of FCC regulations: the common carrier, such as a telephone service provider. Yet as Fred Campbell of the Wireless Communications Association International (WCAI) pointed out earlier this year, "Assuming the FCC does have jurisdiction to regulate the Internet pursuant to ancillary authority, it lacks jurisdiction to enact its proposed net neutrality rules as written, because the proposed non-discrimination rules are stricter than those applicable to monopoly common carriers..."

The main rub here is that the FCC is not at this time trying to regulate the Internet as a common carrier telecommunications service but rather as an information service. Ultimately the FCC doesn't want to have the type of common carrier regulation of Internet service that it already applies to telephone networks, in which phone service rates are regulated tightly. In essence the FCC is trying to say something rather simple - that the Internet is a common carrier from a non-discriminatory access perspective but an information service from most other perspectives. The "most other perspectives" has to take into account, of course, the growing use of the Internet for telephony services, including services such as AT&T's new in-building mobile phone services that employ Internet-connected devices to deliver mobile phone connectivity where their mobile service signals don't reach. AT&T applies a surcharge for this service, even though people are already paying both for the Internet service and the mobile phone services that provide this connectivity. So, like it or not, the issues that brought common carrier regulation to the telephone industry are encompassing the Internet already as the common carriers have come to dominate the Internet access business.

In the short term, one strategy that the FCC could employ is simply to shift its pursuit of net neutrality to leverage its common carrier authority more strongly. Yet with the decades of court precedents based on its existing claims to authority over the Internet, that may prove to be a fairly messy route. I wouldn't want to second-guess the regulators in the short run, but the real solution for net neutrality is one which is probably the most dangerous one politically: new legislation that will enable the FCC to redefine fundamental aspects of its regulatory authority more in line with the Internet era. This is long overdue, but not tackled easily in an environment in which there are many people wanting to do things with the "pipes" and the "water" of the Internet but few people able to speak loudly in favor of the non-discriminatory aspects required for the vibrancy of the medium.

This brings us back to that old concept of the "ether," a natural medium that somehow gets messages from one point to another. The Internet has become so ingrained as a tool for our economy and for our personal communications that it is far more like a growing natural resource needing nurturing to encourage its growth for public use rather than a fixed public utility needing close scrutiny. It's difficult for anyone to say with certainty what shape the Internet will take in ten, fifteen or fifty years. Certainly if some of the future scenarios that I paint in my book Content Nation come true, the pace of the Internet's integration with human life will become increasingly like dealing with truly natural resources. From this perspective, I think that the FCC needs to look at how to think of the Internet as a radio spectrum defined for public access, much as it regulates specific radio frequencies today, with some elements of common carrier regulation added.

From this perspective, it could be that the emerging U.S. broadband policy could be back-leveraged off of existing policies being established for wireless broadband communications. In other words, instead of broadband wireless connectivity being viewed as an extension of the Internet, perhaps the "wired" Internet now needs to be viewed as a common carrier extension of a radio-based Internet medium that is likely to dominate in coming years as the prevailing access method, be it over short distances, such as with in-home wireless routers or with AT&T's mobile phone repeaters, or over long-distance radio connections. The FCC licenses radio spectrum already to common carriers for mobile services, so this would seem to be the right "hook" on which to hang future net neutrality regulations.

While the appeals court did the FCC no favor in its ruling, it was at least right in pointing out that the FCC needs to face some harsh realities if it is to implement net neutrality effectively. After years of failing to address the critical impact of the Internet on the U.S. role in the global economy, the FCC is rightly trying to set the stage for even greater economic growth for the U.S. in the years ahead via net neutrality. Most importantly if affects the ability of businesses both large and small to communicate directly with their markets cost-effectively. The FCC needs to ensure that this commercial benefit of the Internet is protected by minimizing the role of "middle men" in trying to impose private regulation on public communications. Hopefully this will become the cornerstone of improved approaches to net neutrality regulations by the FCC.

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By John Blossom - posted at 8:25 AM
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Wednesday, November 05, 2008
As our nation looks at the election results this evening - and now this early morning - there are many statements about who won and why. There are many answers to this questions - certainly from a social media perspective I noted on Content Nation the transformation of politics through the collaborative efforts of citizens and the use of easily embedded content helped to change the landscape of American politics - but for the major television networks clearly it was data and visualization tools that carried Election Night.

Election Night is The SuperBowl of politics, so it's not surprising that many of the high-tech content tools that make that sporting event enjoyable were present on major television networks - and then some. Many Americans are already familiar with CNN's John King mastery of the "Magic Wall," the two-handed touch screen that enables him to analyze election data at any number of levels with remarkable ease and clarity and to activate embedded graphics and videos. It's a toy that nobody else really has, a coup that gives CNN a technology advantage that is hard to find oftentimes in broadcast media. Not to be outdone, MSNBC tried to deal with an electoral map that hovered in mid-air and resembled a video action game display. Clearly a somewhat generation was on this network's mind, less focused on data and more on the landscape of content.

CNN slammed back an interview with video and musical artist Will-i-am, who had produced popular election videos circulated on YouTube and other outlets. Wil-i-am was blue-screened from two angles at his remote location in Chicago and made to appear as if he was standing holographically in the CNN studios as he was interviewed by correspondent Wolf Blitzer. John King came in with a hovering "Virtual Capitol" display that allowed him to analyze the impact of House and Senate races on the balance of Congressional power.Take that, SuperBowl field overlays!

In addition to these on-air twists of technology were the many online maps, charts and data tables that were updating throughout the night with remarkable reliablity. While the Internet was a little wobbly at times through the night for the most part every major political Web site was easily accessed and provided oodles of data to pore through on national and local elections. The embedding of many of these graphical tools in social media outlets emphasized how much major media outlets are moving towards content with data and user interaction features as a way to build their brands in the places that audiences appreciate their content the most.

The real question is, though, why more publishers aren't producing such content on a more regular basis to bolster their brands. Clearly data and data visualization tools are providing content that really engages audiences and provides major opportunities for sponsorship and co-branding. Some outlets took advantage of these opportunities on election night, but more publishers need to think more proactively about how to develop content that brings people not just text but data and visualization capabilities that tell a compelling story anywhere that people want it. Perhaps this election night has been very revolutionary from a political standpoint, but the real revolution in enabling highly engaging content through data and visualization tools for mass audiences has only just begun.

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By John Blossom - posted at 12:10 AM
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Wednesday, August 01, 2007
While Silicon Valley figure Mark Cuban mutters that the Internet is dead the real concern should be about how United States markets for Web publishing have begun to stagnate in recent years as overseas markets are gaining steam. While broadband Web access is available to about half of U.S. residents according to recent research, nations such as South Korea and Finland have been much more aggressive in pushing for universal access to broadband services., with China coming into its own rapidly. This gap in access is accentuated in mobile markets, where U.S.-based media producers have tied up with various telecommunications companies to license content through mobile carriers' private channels. In focusing on these short-term deals publishers lost momentum towards more widespread access to their content via mobile channels that could have added significantly to their audience base.

The Federal Communications Commission hopes to undo some of this backwardness by creating consumer-friendly rules for the radio frequencies being freed up for broadband wireless Internet access when analog U.S. television signals go off the air in 2009. USA today notes that FCC Chairman Kevin Martin is proposing new rules for this newly auctioned spectrum to use any wireless device to download any mobile broadband application, without restrictions. In other words the new mobile broadband coverage would preclude private deals for the distribution of intellectual property based on networks and mobile devices. Private deals would still be allowed via existing mobile channels, but the generally open framework of the Web would finally be available via mobile devices in the U.S.

This is a very positive move for the publishing industry, one which will accelerate rapidly their ability to reach audiences electronically and to broaden their market reach rapidly. With revenues dwindling rapidly in print publishing for all but the most esoteric or base interests publishers are faced with a widening gap in their top and bottom lines as online markets fail to grow penetration into a full-blown marketplace. Universal mobile broadband access will eliminate the barriers of entry into mobile markets for publishers, enabling them to push more aggressively into many of the lifestyle niches being abandoned in print format in favor of mobile content and to reach less affluent markets that will be able to use mobile devices as their primary Web access point if in-home access is not cost-effective.

It's appropriate that these frequencies being readied for new uses were the original backbone of the broadcast television industry. Just as broadcast television created vast new opportunities for entertainment, information and marketing the new broadband wireless capabilities will enable the U.S. to create a new universal access medium for enabling communications with its citizens. And unlike the broadcast television era the advent of social media will enable people to reach out to one another as well as to merchants and services providers as never before. Broadband wireless access has already enabled this for people in select locations on select networks, but the establishment of broadband wireless Internet access as the common denominator for American communications promises a bright future for all.

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By John Blossom - posted at 3:13 PM
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