where content, technology and people meet. (SM) Publishing and content technology executives use Shore to measure and understand their markets and competitors, define marketing strategies and implement successful content products and services using Shore's highly actionable insights into vendors, institutions, individuals and virtual communities.
ContentBlogger is the 2007 SIIA CODiE Award Winner for Best Media Blog
COMMENTARY:

Insights and headlines from Shore analysts on trends in enterprise and media content markets.
  Subscribe to our feed (?) or add to: MyYahoo  iGoogle/Google Reader  Bloglines  NewsGator  Rojo
Thursday, August 02, 2007
Several weblogs are reporting on anonymous comments appearing on a prominent political weblog that appear to have been posted by a high-level member of the Bush administration based on their detailed knowledge of the inner workings of their national security operations. As in the famous reportage of Bob Woodward who used his "Deep Throat" source Mark Felt of the FBI to learn tangentially about many details of illegal Nixon White House operations this new anonymous source seems to like to play cat and mouse with his/her online questioners. An interesting exchange goes as follows:

mo2: Could it be that they did do something, but that something was illegal?

You are correct.

mo2: "And they feel it is better to be called do-nothings than criminals?"

Also, they like the idea people are focusing on the wrong surveillance, wrong time period: The confusion means they can blame Congress for "not asking the right questions."

While such exchanges could only be used as notes or deep background references at most rather than quotable sources it is interesting that in today's world of social media high-level governmental figures might feel more comfortable leaking their view of issues to the public over the Web rather than via established media channels. There are obvious opportunities for abuse in this methodology - facts can be tailored easily by such a source to whatever effect they may have in mind - but it may be indicative of a problem that journalists in general are facing. One of the key remaining advantages that journalists in established news organizations have is their relationships with key figures that they can mine for inside insights. If those key figures are just as disposed to tell their story to the public through exposed or anonymous channels the ability to cultivate exclusive news contacts is weakened considerably even at the highest levels of news gathering.

While many relationships in journalism with sources are bound to stay in place based on well-established personal trust the hard fact is that such trust is not strictly necessary today for a public figure to get their story out. A comment here, an RSS feed there, and before you know it each person can have an amazing amount of power to tell the truth as they see it to the world at large. Much is made at times of the power of citizen journalism, but perhaps one of the most important aspects of the trend is that webloggers seem to be developing quickly the personal relationships with their audiences that are calling forth from their online following the kind of trustworthy sources that used to require a lot of wining, dining and weekends to develop. If the words and the medium itself are the power that can draw out news sources the days of expense account journalism may become ever more lean. Call this an isolated example for now of where news sourcing is going, but as more people gain the ability to put their view of the world out to the world anonymously as well as personally the profession of journalism is going to emphasize online relationship building as much as face-to-face connections for a long time to come.

Labels: , ,


By John Blossom - posted at 9:01 AM
permanent link to this entry        bookmark this entry:  AddThis Social Bookmark Tool
  1 comments (click to view or to add your own) 
 

To top of page To Top of Page

COMMENTARY: INDEX
CONTENTBLOGGER
INDUSTRY EVENTS
CONTENT NATION

Read ShoreLines, our free weekly email newsletter.

Sample issue
Follow us on Twitter
Get headline-only feed
Buzz news comments
RECENT ENTRIES
READ CONTENT NATION

Learn how to thrive and to survive as social media changes our work, our lives and our future.
Buy the book
Read it online
Read our social media blog
WEBLOGS: ARCHIVES
 
 

shorename.gif (1190 bytes)
[HOME] [US] [SERVICES] [COMMENTARY] [RESEARCH] [EVENTS] [PRESS] [CONTACT]
Copyright © 1997-2009 Shore Communications Inc.  All Rights Reserved - Click Here to Read Terms of Use
Corporate Privacy Policy

 

 

 

 

 

 

 

 This page is powered by Blogger. Isn't yours?