After yesterday's Neilsen/NetRatings decision to drop page views from their site rankings two studies remind us that online marketing is a very complex process in which search engines and social media play a key role. A take on Facebook's rise in the ratings, why WikiYou is probably another feature searching for a marketplace and Fair Use Day is celebrated at BoingBoing.
What the Nielsen/NetRatings change really means, Postini's impact on enterprise Google sales, new Google social media search and initial thoughts about the new Flock release.
Will Yahoo's replacement for its 360 social media product take off, StumpleUpon helps publishers in the long tail of content and Springer deals with an Open Access publisher who turns out to be quite vocal about their early efforts' shortcomings.
Will social media grow to be a $4.3 billion dollar industry on just ads alone? We examine the role of premium content in social media growth. Also, some thoughts on Open Access as a growing trend for scholarly research and bridging the gap between peer-reviewed publications and Nature's Precedings portal.
Is Twittergramming the future of citizen news gathering? Robert Scoble is bullish on it. Also, a take on Read/Write Web's view of the past and future of the Web.
Happy Independence Day! While most Americans are unplugged today tending to barbecues, baseball games or frolicking down at the beach we thought that we'd offer everyone our view of how social media played a pivotal role in the events that lead up to the historic signing of the Declaration of Independence. Here's an entertaining - and short - photoessay in tribute to those pioneers of publishing. Transcript follows the clip.
It’s Independence Day in the Unites States of America, a time when people of all walks of life get together to celebrate our nation. In most ways we celebrate America as it is today, a unified nation more than two hundred years old.
But it’s also a day when we remember how America used to be on the day of its birth. Who was America on that day? We were people of Massachusetts, Connecticut, New York, Pennsylvania, Virginia, Georgia – people who lived along a thousand miles of coast , plains and mountains, each with their own idea of what America was and what it should become.
Where was that common idea that we call America formed?
Was it in the bitter snows of Valley Forge?
Was it on the battlefields of Guilford Courthouse, Cowpens or Bennington?
The War of Independence was necessary to create an independent nation, but there was one real factor above all that created a unified vision of what America would become:
Content.
Out of the printing presses of colonial America poured pamphlets expressing a new vision of politics and democracy that spread throughout the land. The pamphlets were read aloud and discussed in taverns across the colonies, creating a new common consciousness about this new nation in the making. The discussions lead to convictions, convictions lead to action – and action lead us to new discussions, new content – and a new nation.
In our great new era in which so many people are blessed with the freedom to express themselves through publishing, please take a moment today to remember the social media pioneers who dared to express bold thoughts to people – people who would join to become a new nation, conceived in liberty, and dedicated to the freedom of expression that has ignited a global revolution in content.
CCC's new licensing deal for academics, a take on Nature's blog pushing for more innovation in scientific publishing and what really happened when the iPhone debuted.
Our take on a brewing counter-offer for Dow Jones, thoughts on how Wikipedia's Current Events editing challenges news organizations to take a more objective view and ECNext's Manta uses social media concepts to update business profiles online.
InfoUSA picks up high-margin research services from Guideline, Kevin Rose does Pownce file sharing on the sidelines using Adobe's AIR cross-platform runtime environment, and Endeca is touted at a conference as the next billion-dollar Boston tech company.
In today's installment I summarize some of our recent key postings as well as provide a quick take on Newsvine's new ElectionVine portlet. Instead of just providing the traditional "talking head" I have provided most of this with (**echo chamber, please**) picture-in-picture narrative. If you shoot up your player's resolution to max the screen grabs are pretty readable, so it should be kind of a fun experience. Windows-based video technologies leave something to be desired, but we're wrestling it to the ground step by step. Enjoy!
A preview of the SIFMA show, thoughts on Jerry Yang in it for the long haul against Google, Reuters Interactive and Science Magazine's content previews. Let us know what you'd like to see in our ShoreViews reports!
Coming next week - our first in a series of online video segments we're calling ShoreViews Video, providing our commentary, events coverage and industry executive interviews. Stay tuned!
