David Adler President & CEO of BiZBash, a directory and online community for corporate and non-profit events planners in New York City and beyond, provided a very perky presentation to wake up the morning audience on the second day of this conference, but the substance of his message was well-served by his fun-imbued approach. Beyond the confetti and zany ideas for making events successful (food hanging on walls? living dessert displays?) was the key factor of recognizing "events as human capital" - content, from Shore's perspective - and providing an emotional connection to content brands that go far beyond the efforts of traditional magazine, database and directory publishers. As David put it at the end of his presentation, "The best way to appeal to humans is to be as human as possible." This is a lesson that's being learned by many of the presenters at this conference, but is only beginning to become a concept that mainstream database and directory publishers find appealing.