Shore has identified the shifting of power in content aggregation services away from traditional, factory-like database services to nimble networks that provide specific attributes of content aggregation as The New Aggregtion, so it was rewarding to see how three significant players in content aggregation are picking up the challenge of this trend. Patrick Spain, Founder, Chairman & CEO of HighBeam Research, uses New Aggregation concepts for his online free and subscription research service targeted at individual professionals and SOHO businesses to "delight the user" with a network of federated Web search, professional contacts data from web-scraper Eliyon, News and magazines from ProQuest and an assortment of reference products. These networked resources are drawn together via a Web interface that is researched to the "T" for usability and constantly tweaked to reflect lessons learned from client interactions. Steve Goldstein, Chairman & CEO of Alacra Inc. "aggregates the aggregators" with a broad menu of professionally-oriented databases assembled in text and indexed federated searches using Alacra's advanced indexing of company and securities identifiers. Listening very carefully to client needs for content and improvements to its unique reports assembly interface keeps Alacra one step ahead of their high-powered corporate and professional clients. Meg Shea-Chiles, SVP for Global Alliances & Partnerships at Thomson Financial outlined their remarkable transformation from dozens of disparate and unintegrated financial content products into a common, networked infrastructure of XML-standardized content sources served up in a unified workflow-oriented interface to research, analyze and communicate with financial markets. In doing so Thomson Financial has turned a business that was mostly resisting the decline of growth into its maturity into a business that is growing solidly as it adds much higher content value to its clients. In all of these instances the emphasis is on delivering return on investment for its clients by pushing aggregation value out to the desktops of users that have the ability to draw upon these and their own networked sources in their own highly powerful aggregation and publishing environments. Database publishers of all kinds need to look carefully at the models of these leaders in The New Aggregation to make sure that their own value propositions are not becoming stagnant behind out-of-date technologies and business models.