Skip Pritchard, Proquest Information and Learning, moderated this panel highlighting needs of different information users which includes not just the content, but also delivery tailored to the individual. Jean O'Grady, Director of Research Services for the law firm of Wilmer Cutler Pickering Hale and Dorr is a large buyer of premium content, with growing needs for international content to support their worldwide service, 24 X 7. Her firm needs passive authentication since password administration is a major hassle, as well as timely delivery of client related information directly to the lawyer. It's not just lawyers who need timely information--it's also the outbound marketing communications people handling PR, a need described by Deborah Eastman of Biz360. Another sector needing timely information is the government, and Sterling Stites, CEO of InfoDesk described one of their solutions, delivering individualized news content to the office of each Senator. And then there are those companies and sales teams which sell to the government, who need the database of government contracts and contacts described by Peter Cunningham of INPUT, a high value application used in winning multi-million dollar deals.

Understanding the work flow of these professionals and their information drivers is key to evolving markets. They are willing to pay for premium content provided their needs are being meet, and that's the challenge...corporate firewalls, usage, enterprise pricing, customization are also part of the equation to deliver vContent, a concept espoused by Shore Communications.