[Apologies, had a tech problem and much of this was lost]
Christopher maintains a great weblog on marketing, Marketonomy
- What's defining market value, new intangibles.
- Kryptonite lock's flaws exposed on blogs, loses 40 percent of market value before company can respond. LOSING CONTROL OF MARKETING MESSAGE
- Librarian in Black: Who's really using databases? Google influences.
- Have to look at how you're serving clients, help them to be your advocates.
- Look at drivers in market
- Building brand experience one small transaction at a time
- Feel, know, do - what is it that people _____ on your Web site?
- Have to move beyond marketing as a predatory experience - becoming a community experience, you may not control community (blogs, etc.)
- How? By playing a role that represents your market
- "Should I do a blog? Is it great for SEO?" Not right questions, good for putting it in touch with your community. Forces you to be reflective and on top of markets, to be engaged. Custs will let you know what to do.