Dan Wilkinson, Vice President, Business Development and Implementation Support- GS1 US Organization - where you get your UPC codes, all non-profit for Uniform Code Council, Inc.
- Now 1SYNC
- Adressing inaccurate supply chain data
- Takes 4-6 weeks to introduce a product into the supply chain, with data synchronization can be down to two days, goal is two hours
- Without synchronization, multiple channels that are error prone
- Wal-Mart's maintenance for items went from 15-30 days to 1 day
- GSDN - Global Data Synchronization Network Launched August 2004
- A million unique items
- Synchronization a fundamental element in preparting for advanced ecommerce
- It's on a truck, but what is it?
- Object naming server, like DNS for URLs
[COMMENTS; Very nuts and bolts stuff, but I think that it's important for pubishers to consider how they can use this process to update their keywords and tracking services for advertising.]
