Russell - Community for data, at core of product
- Getting ahead of customers? Can they take advantage of them?
- How do we keep custs using our products?

Craig Pisaris-Henderson, Chairman & CEO, Miva

- Bedroom startup
- New Media - beginning or end for traditional publishers?
- Publishers need to leverage performance marketing to protect brand and content, embrace it INTERNALLY or you will lose brand effectiveness and lose market share
- Challenges: Ubiquity, supply-chain shift, expert source less important, content packaging less relevant, original content exposed
[COMMENT: Users not thinking about sources as much? Yes and no, the relevance oftentimes speaks for itself and BUILDS brand value.]
- $12 Bil online ad dollars, IAB
- 15 percent of time, 4-5 percent of ad dollars
- from cpm with low relevancy and ROI accountability to CPC, where both are high
- 21 percent search 4 or more times a day, 35.1 percent at least twice
- Euro spend - non-search engine growing
- Search engines competitors, they are not here to serve you - PERIOD, of course that's my business' premise.
- Google re-creates content based on your content [COMMENT: Why be long tail outside of it?]
- Contextual ads will be huge - $17 billion , contextual, mobile, behavoral 2 bile, VOIP 4 bile, PayPerCall 4bil, Local 5bil
- reduction in traditional budgets - 26 percent of online spend will come from direct mail, 20 percent magazines [COMMENT: What are these magazine M&As thinking?]
- Make sure that you track portal growth
- Most google revs AdWords, 657mil, yahoo only 178mil from primary search
- Miva long term strategic alternative to Yahoo and Google - Y&G tactical, Long-term Miva
- Compete with them, don't depend on them for brand, content, market share
- Solutions with publishers in mind [COMMENT: rest is pitch]
- Need to concentrate on retention
[COMMENT: There are some publishers that are this far behind, I suppose, but heaven help them]
- Go from simple tagging to keyword matching, build behavioral attributes into content, build behavioral profiles
? Patrick Spain - Users at bottom of heirarchy? Users like search engines, why not accommodate them?
- No hostility, we service search engines, need to think about sustaining traffic, difficult to sustain positioning, you've got challenges
PS - I think it is sustainable, shouldn't ignore it
- Don't want to be dependent
? Content packaging less relevant?
- Information everywhere, almost a blind trust that regardless of where you get content
?Thomas B2B relationship?
- THey've started new site
- **Euro market almost as large as US pay-per-call market