Social software takes on different aspects, depending on the business....
Geoffrey Hyatt, CEO, Contact Networks
Social Software Drives Critical Knowledge Assets: Relationships
Contact Networks aims to be the Corporate Rolodex for businesses, in which relationships are a critical knowledge assets, i.e. legal. , so need tool to leverage relationship. Case study was Mintz-Levin, a top 100 law firm with 450 attorneys, 900 staff. In this environment, CRM system works for sales force automation, but doesn'tÂt capture all relationships involve confidential deals.
Objectives for this professional services company:
- Enable collaboration to get new accounts using relationships.
- No manual data input
- Integration with existing CRM
Contact Networks implemented in 10 days. System uses technology, much like Google, and search is fromfromm Outlook or intranet portal, so familiar tools. Includes data from address books and email traffic, with 100 % compliance, attributed toabilityy to select own privacy setting. Resulted in a dramatic increase in collaboration and sharing.
Lance Shaw, Sr. Product Marketing Manager, eRooms- eRooms provides a secure collaboration web, built around projects.
- Wharton was the case study, and one of their older accounts which started in 1998.
- Facilitates work done outside of class as teams, which was difficult to get together. Email cumbersome and limited. Needed versioning vs. file sharing.
- Solution was a customized ÂWharton webCafeÂ, and spread rapidly. Now used for online tutoring, student government, conference support, faculty meeting document distribution, curse approval voting and researchers working as teams. Now used for over 500 different courses annually.
- Established Wharton as an innovative school
Bob Wyman, PubSub Concepts, Inc.Prospective Search
Evolution over Time
- Messaging/email) 80s, What's your email address? Communicating
- Request/ response, 90s Web browser, website What's your website? Searching
- Publish /subscribe 20s Aggregator, what's your feed? Watching
Retrospective Search Engines goes and find subjects
Prospective Search Engines --- fresh information.
Ephemeral relationships in business, ie. EMC buying a company, found network already knew.
Pinging--publisher notification of update is a major shift.
