Fashion types, sorry folks, wouldn't know them from Adam or Eve...it's interesting that there is a strong component oriented towards women from the get-go, gives depth equivalent to Salon and other online properties. Great enthusiasts with a loyal audience, brought together like a pickup team in sandlot baseball. Moderated by Tom Julian, with guest voice "The Manolo."
? What is your brand personality?
Elizabeth Hayt - I think blogging is absurd, "That's why we want you!" Never read blogs, for rich people with too much time on their hands and who feel disenfranchised. Shilling book, "
I'm no Saint," write on lifestyle. Interact with consumers, go to a trunk show. etc.
?How do you manage your blogging space?
Kim Weinstein - Constantly going through women's drawers, have too much stuff and not enough money, not enough stuff that appreciates in value, bred to be consumers. Don't need all that stuff, it's okay, just read a book.
Etc...
[COMMENT: Bloggers as artificial friends, chatting with you, open emails, voyeuristic but via weblog comments a relationship of sorts.]
Wedding blogger, trying to get her boyfriend to propose.
? Audience?
Women interested in fashion [Yes...] huge age range, older women who are married, 18-20s. Women who read mags but don't want to wait a month [COMMENT: Mags still adapting to new editorial cycle], large Asian audience.
[COMMENT: This goes on and on, the key point: with the exception of Elizabeth Hayt these are pretty mainstream types, somehow propelled into the spotlight via weblogs. Will tend to highlight things that "normal" people can access. Hayt plays the typical "weblogs are junk" card yet enjoys the idea of being able to use them. Still very much a love-hate thing with weblogs from MSM types, we'll see how some of these adapt to this new environment. Is blogging all about meanness? Maybe not, but it's definitely more visceral. In that sense it will be interesting how OSM's claim to want to be raising the level of dialog will work out.]
Sex life same as shoe life...? I am out of here on this one.
