Live from the KMWorld & Intranets 2005 Press Room, this session demonstrated the interactivity of simultaneous in person and web attendance......

Joseph Lacson, Sr. VP, Strategy & Business Development, FAST

Trends in search:
- Growing volume of data volume
- Rich media and multiple formats
- Combining usability and speed of Internet search with the relevance, security and completeness of enterterprise discovery
- Personalization
- Search on desktop provides control to the users.
o Access to personal, enterprise, and Web-based information.
o Facilitates investigation, discovery and inference
o Desktop standards -- 50% of corporate data resides on desktops of walking intellectual assets.

One location for everything found is the concept behind FAST personal research.
- Relevance is problem with large amounts of data -- tools are required. Need to dynamically extract information.
- Integration with other tools is essential.
- Multimedia search expanding to include audio mining and video search, with key entities, video clips and full transcript generated automatically, searchable.
-Case Studies utilizing FAST technology:
o Lexis-Nexis: 3 billion documents from thousands of sources.
o Asian Policy Agency: Databases of illegal images to uncover child pornography images.
o Publisher site: converted unstructured classifieds into a structured representation.
0 Corporate intranets provide platform to integrate personal PSP and Enterprise ESP

Interactive survey during the webinar:
- 44% not using enterprise search
- 25% deployed through the organization

Summary comments:
- Search is a platform -- means to unlock other application, it's an engine, complete.
- Why is IT adopting enterprise search? Conversations with CEO's indicate 1) new revenue stream (30%), 2) my competitors are doing it, and 3) my business is threatened.
- 90% of IT budget is maintenance--discretionary budget is being spent on search.
- Integration evolving very quickly.

A nice case study of using the technology to create a content library with multiple monetization models.

Steven Haimowitz, President & CEO, Healthology, Inc.
- Vision was a platform for doctors to provide health education, so chose the Web to maximize reach. Company started in 1998.
- Focus on video content, rather than other formats: transparent credibility, video more exciting than writing, higher sponsor interest, stay up with technology.
- Improvements in formats from panels to news magazine format. At each stage, upgraded library of content to the new formats.
- Chose syndication business, turnkey multimedia health content, focusing on on expansion of library and integration into the search engines.
- Yahoo, CNN, ABC are major partners, among others.
- Integration tools have greatly improved over the years.
- Focus on production of original content, not aggregator or repackager of content, and produce content optimized for the Web.
- Developed internal production resources, by developing in house medical team, medical producers, video editors, to control and produce high quality content.
- Success by diverifying revenue streams and creating new product lines on an annual basis: CME for health professionals, customer content, production services, pre-roll advertising. Can produce custom work. Syndication has been successful, with over 5,000 distribution partners. Interest in cable VoD.
- Dedicated team to work on distribution deals, not ad sales, not sponsorships. Three people to handle in-bound inquiries, not actively seeking new partners.
- CME has regulatory requirements, and partnering with an accredited institution, i.e. John Hopking is a partner.
- Full transcriptions are available. Model lends itself to derivative works. such as articles, guides, patient guides and handouts. Transcripts are outsourced. Realplayer has capability to provide read along transcript along with video itself.
- Started with 3-5 people, went to 70, down to 35 with dot com bust, now about 50. Purchased by iVillage.
- Maintain tight control of content.
- Looking at podcasting for small programs. Already doing it for customers, but have not done this for Healthology content.

A good session highly complementing the KM World 2005 sessions...a glimpse into the upcoming world of devices and the implications for content....

Kevin Foreman,General Manager, Mobile Products and Services, Real Networks Inc.
- Mission is universal platform for digital media on any Internet enabled device around the world.
- Major challenges for corporations are cost of training and education.
- Major challenge for government is citizen access
- Streaming media = Tele-communications
- Context of developments of computing devices:
o Computing moved from mainframes, minicomputers, desktops, laptops, handsets
o Text moved from interoffice mail (fax), documents (email), Websites (pager), Instant Messaging (blogs), SMS (Mobile Emails-Blackberries)
o Voice (phone), Voicemail (Cell phones), Conferencing (webcasting), VoIP (Podcasting, PhoneCasting.
o Television, videotapes, ISDN Videoconferencing, CD-ROM, webcasting, web conferencing, IPvideo conferencing, vblogs, phonecasting

- Change is hard so need to hold onto rung from previous generation. This is reflected in the terminology: 1) e-mail = emessaging, 2) cc = also 3) bcc = hidden also. and 4) ship = transport
- Mobile phone is ICE devices: Information, communications, entertainment
- Key factor in technological adaption is that phones change every 24 months
- Billing relationships built inside the service
- Multimedia phone, audio/video-enabled handsets will be common within a year...we can all be broadcasters.
-Early adopters are universities and government agencies, with examples:
o Earnings call, audio only from Real Network
o City council budget meeting Seattle City Council streaming to PC, now can watch on cell phones
o City press conference--watch on cell phones
oUniversity distance learning, continuing education, corporate education.

Key observations:
- During the last year, podcasting plus webcasting have emerged.
- Reach your audience, don't reach your audience's desktop.
- SMS and ring tones are killer apps, .now music labels,,
- Earnings announcement, i.e. 50,000 listened (heavily employees).
- Battery life is key to handset, .about 3 hours.
- Carriers moving to unlimited plans, so consume more content. Small clips.
- Comment from audience that disaster applications can be used to justify infrastructure.
- DRM is a mess--streaming is inherently secure, good user experience. Download model needs DRM. Most mobile is not DRM, but little long term value, i.e.sports, movie trailers, earnings reports. High value content is a different problem.
- Carrier pricing coming down with competition.
- High value content--will it switch to advertising revenue models???
- Devices are intimate, PC's are not. Community is always on. Different user experience, not TV.
- Search tools will need to evolve.

Jim Bair, Strategy Partners International, and Jon Husband in absentia, Wirearchy Network
- Blogs are next generation of groupware, providing light-weight knowledge management capture and sharing and will succeed Lotus Notes. One major difference is that blogs have a personal voice compared to Notes.
- User needs microcontent from many, many sources
- To get microcontent into blogs have to 1) Assemble, publish and manage, 2) Package, capture, store and share, 3) Go through too many steps and too many incompatible steps to insert into the actual blog.
- Qumana uses metaphor of "Knowledge Construction Zone" handle these steps: Finding information from the desktop, RSS feeds and Web surfing; Custom insertion of "Ad" servers; Storage of content, and then Publication to blogs, wikis, email and as documents.
- Future: Move from Hierarchy to Wirearchy......every individual can create own network.

Ross Mayfield, CEO, SocialText
- Social software is designed for group interaction, based on triads, not objects. Adapts to environment.
- Socialtext built on open source Kwiki, now has 200+ customers, learned to build enterprise strength, wiki simple.
- Wikipedia has the community behind the pages, fostering trust.
- KM fails, because there is no social incentive to fill out the form.
- Linking and reading is a measure of "quality" providing social fact vs. editorial fact.
- Intranets are failing because they are too complex
- Wikis are everywhere (simple)--replacing the intranet because they are simple. Reduce email by 30%, reducing occupational spam.
- Collaboration can scale, relying on trusting, not checking in and checking out.

Amanda Watlington, Principal, Searching for Profit & co-author, Business Blogs: A Practical Guide
Effective use of RSS is increasing....
- Lessons learned from RSS is that users can manage large amounts of information. RSS is the high octane fuel powering the blog revolution-- individuals can have hundreds of feeds
- RSS hard to understand since three different legs: RSS feeds, Aggregator services and Reader software for the user
- Tools for generating the feeds and aggregators are growing rapidly.
- Measuring feed circulation and advertising thorny.
- Mobile is the next frontier..life off the laptop.
- Surveys are RSS usage vary widely. Thinks the number of 27% of Internet users are using RSS unawares is the clearer picture--MyYahoo is an RSS reader.
- RSS is less than 5 years, 9 flavors. Podcasts: MyYahoo, iTunes, and rest of bunch.
- Typical external uses of RSS:

o Publishers & writers to communicate with their audiences
o Web content publishers use syndication of their content to increase readership, i.e. LifeTips for a tip a day, MedicineNet
o Sales: Overstock, eHobbies, Amazon, classified ads
o Customer Relations, i.e. American Express special offers
o HR: job and career information direct to candidates. Good starting is to use as a recruiting tool
o Public relations: press releases

- Organizations are publishers, creating reports, project updates
- Reduces email storage by as much as 100:1, avoids spam filter.
- Disney uses NewsGator
- Salesforce.com uses RSS readers to increase productivity.
- ING uses KnowNow for aggregation
- eCourier uses Traction Software instead of project management system.
- Amanda uses Bloglines for her personal reader.
- Standards are big issue, as well as validation of the feed to make sure it is clean.

Social software takes on different aspects, depending on the business....

Geoffrey Hyatt, CEO, Contact Networks
Social Software Drives Critical Knowledge Assets: Relationships

Contact Networks aims to be the Corporate Rolodex for businesses, in which relationships are a critical knowledge assets, i.e. legal. , so need tool to leverage relationship. Case study was Mintz-Levin, a top 100 law firm with 450 attorneys, 900 staff. In this environment, CRM system works for sales force automation, but doesn't’t capture all relationships involve confidential deals.

Objectives for this professional services company:
- Enable collaboration to get new accounts using relationships.
- No manual data input
- Integration with existing CRM

Contact Networks implemented in 10 days. System uses technology, much like Google, and search is fromfromm Outlook or intranet portal, so familiar tools. Includes data from address books and email traffic, with 100 % compliance, attributed toabilityy to select own privacy setting. Resulted in a dramatic increase in collaboration and sharing.

Lance Shaw, Sr. Product Marketing Manager, eRooms
- eRooms provides a secure collaboration web, built around projects.
- Wharton was the case study, and one of their older accounts which started in 1998.
- Facilitates work done outside of class as teams, which was difficult to get together. Email cumbersome and limited. Needed versioning vs. file sharing.
- Solution was a customized “Wharton webCafe”, and spread rapidly. Now used for online tutoring, student government, conference support, faculty meeting document distribution, curse approval voting and researchers working as teams. Now used for over 500 different courses annually.
- Established Wharton as an innovative school

Bob Wyman, PubSub Concepts, Inc.
Prospective Search
Evolution over Time
- Messaging/email) 80s, What's your email address? Communicating
- Request/ response, 90s Web browser, website What's your website? Searching
- Publish /subscribe 20s Aggregator, what's your feed? Watching

Retrospective Search Engines goes and find subjects
Prospective Search Engines --- fresh information.
Ephemeral relationships in business, ie. EMC buying a company, found network already knew.
Pinging--publisher notification of update is a major shift.

Dave Pollard, How to Save the World
Thoughtful presentation on the current state of social networking, including low technology approaches.....high tech is not always best solution.

What's involved in Social Networking Applications?
- Finding people inside and outside organization
- Building directories and mapping relationships
- Inviting People
- Access Permissioning
- Connecting
- Managing relationships
- Collaborating
- Learning/Finding/Sharing relationships, KM

First generation social network applications
- Inflexible, tedious information architecture, over engineered and unintuitive, among other reasons I could never get comfortable with eRooms!
- Next generation will reflect complexity of social networks, and collaboration.

Weblogs--good pilot candidates (include younger members for enthusiasm and tech knowledge)
o Subject matter experts can offload work load.
o Heads of communities of practice can establish connections between members
o Internal publishers can replace cumbersome publishing processes

Moving ahead NOW......
- Develop taxonomy for the business
- IT needs to convert personal content archives to HTML and "bulk publish" so blog is populated. Need brief seminar on blog publishing & subscribing to get internal understanding, ttalk uplkup out outside the organization.
- Expertise finders are hard to keep current. Canvassing system just in time by connecting to email groups works better. Keep an eye on Google.
- Simple virtual presence: get everyone using Skype, good voice quality. For now, use an expert like Robin Good to design a custom, managed solution. Pretty complex to integrate for right now..can set up in Italy around the world.
- Collaboration tools are not there yet. Forget high-tech for creativity solutions, Open Space process with MindMaps (for documentation) works best right now--people who show up for a meeting, vote with feet. Wisdom of Crowds to assess, forecast, and evaluate alternatives and come to a decision. Simple tools are best, i.e. wiki. Wiki appearance not attractive.(Square brackets instead of HTML conventions).
- Social Network Mapping--need to map quality and value. Create email groupings to support expertise finder canvassing. Can be used to look for bottlenecks and disconnects.

Second Generation SNA: What's hot
- del.icio.us Blogroll for those who don't t have blog to share bookmarks.
- Flickr to share pictures and put comments on them.
- DodgeBall. a virtual water cooler for young people.
- MySpace for young people It's simple way to share music and photos.
- Facebook for universities and high schools to meet people, as well as former schools
- Insider Pages..local yellow pages. These can be customer affinity books, i.e. Harley Davidson lovers
- Zimbra
- Flock, an upgraded browser
- Also sensor hook-ins to social software, GPS, medical information.
Full presentation posted on the KM Wiki

A good overview session of applications for blogging technology. Audience is in the early adoption stage, trying to figure out how to use the technology to improve their businesses.

Bill Ives, Consultant, Portal & KM: Business Steps to Successful Blogging
- Blogs enable conversation with our market and greater efficiency within your organization. Pubsub CEO, Bob Wyman, can communicate with clients more efficiently As I May Think - - Interviewed 70 business bloggers for book to identify critical steps to make business blogs
- Start by identifying most pressing business need. Example is Feedburner which needed to get recognition, at low cost. Wooden sign business used blog instead of catalog.
- Study other blogs in your market, and join the conversation.
- Create a blog strategy that matches your unique need. Oklahoma Wine News developed web site development business by providing news for the industry.
- Coordinate blog with other communication channels. Blog with thoughts about art creation process developed market for the art itself.
- Offer blog as an extended resume or portfolio, i.e. Dina MehtaÂ’s.
- Develop enhanced communities through your blog, ie. Microsoft set up Microsoft Community Blogs.
- Create a balanced blogging policy, since knowledge sharing and transparency is not for everyone, and create policy and ethical issues.

Peter Gloor, author Swarm Creativity: Competitive Advantage through Collaborative Innovation Networks (December 2005)
- Not a blogger
- Used the term "Cool Hunting" to describe use of iQuest Analytics to mine blogs for trends.
- Power ofcommunityy. Randy Petersen, FlyerTalk, sat on plane with CEO of Continental, and bet he could get at least 60 frequent flyers to attend a meeting to give feedback on the airline —250 showed up.
- Used analogy of finding stars and galaxies in the blogosphere. Example of iQuest analysis of Avian flu discussions to show who is talking to whom and the subjects, then turned this into a link prediction score used to predict which pharmaceutical companies would collaborate. Pretty interesting technology for trend analysis, as well as competitive analysis!
- Effective patterns should show a galaxy, not a star. Galaxy shows the trend.

Amanda Watlington, Principal, Searching for Profits
- Strategic, then marketing positioning is key, then set editorial focus. In corporations, policies and procedures are big concern but may be derived from existing guidelines.
- To voice the blog for search success: build links, identify keywords/topics, set the blog categories.
- Software companies using blogs to increase renown of top scientists and keep in touch with market, i.e. Kryptonite. Retailers want to get product out quickly, the dark side. Internal projects use tagging.
- Focus on link building, using blogrolls and trackbacks
- Keywords absolutely critical.
- Monitor for spam--recommends SixApart guide. Reserve right to pull any entries, and capture email addresses.

Bill Ives, co-author, Business Blogs: A Practical Guide
This session covered a lot of the basics, and the nearly full room reflected the growth in the number of business blogs as companies get experience with managing blogs, and determining the value as a communications tool.
- Use of blogs for business activities: Effective examples are Microsoft and IBM communities, SAP Developer, John Hopkins Applied Physics Lab Laboratory, and MIT Sloan
- Show of hands – about a third of this audience is blogging, so room for growth in this market.
- Tom Davenport (KM guru) now has own blog. Searchable archive is high value, particularly for knowledge workers.
- Showed own blog as a personal knowledge management system, using it to annotate materials, and providing link to the article itself which can then be shared either internally or externally. Uses trackback as a means of communicating.
- Key value is 1) No barrier to entry, 2) Transparency and 3) Searchable archive. CIO at MIT Sloan put all project status reports on a blog – used comments to communicate widely.
- Example of advisory committee of doctors for hospital project. Meeting minutes put in blog, and openly accessible on any computer in the complex. Doctors could comment and add links to relevant articles. Value established with final report using archived entries and comments.
- Blogs offer “Discourse at the boundary between conversation and publication” ( Alexander Halavais). Individuals are now biggest contributor to Web content, i.e. reviews.
- Knowledge management seen as conversations. Lower barrier to entering the Web, further reducing the cost of communication. Components include 1) creation, 2) collection, 3) context, 4) connection, 5) conversation, 6) community and 7) collaboration.
- Examples: Compassion used as means of collecting success stories from the field for fund raisers. IBM’s Ed Brill and Microsoft’s Scobleizer gives human face to large organizations. Small companies can communicate a world wide presence.
- Question from audience about difference between discussion forums and blogs. Discussion Forums are threaded communications, and cinitiateditated by any authorized member. Blogs are managed by a single individual, with a voice to reach the intended audience. Each entry has its own webpage, which generally allows comments.

The lunch dishes are mostly cleared now and the stars are already well down the elevator to their limos and offices, leaving the downstairs dining room at the Rainbow Room much like any other event in its aftermath. And that combination of factors pretty much sums up the birth of Open Source Media - an event very much in the control of mainstream media hands determined to shape a new entity that has street credentials wrapped around a traditional media core. In that sense it's a more conservative set's answer to the Huffington Post, a weblogging venture launched in May that has catapulted itself into prominence with a similarly diverse but opinioned array of contributors. Like HuffPost OSM will feature straight news content, in this instance provided by aggregator Newstex to wrap around commentary from their webloggers, so a formula that already works pretty well is being replicated to a certain degree. What's missing from this effort that's found at HuffPost is a central voice, someone who sets the tone and acts as a trusted docent to the content within. It's there in well-crafted set pieces at the top of the site's home page, but it's provided by "OSM staff." All in time, it's early days for this effort, but if you're trying to be "fair and balanced" and yet have people with very strong opinions it will be difficult finding the proverbial Walter Cronkite who will guide people through the site.

What's also missing from OSM is "the beef": webloggers "contributing" to OSM are so far all off-site, with a directory of links to their weblogs. This is somewhat odd, considering how easy it is for weblogs to be fed into another Web site via RSS. Is OSM just a news ticker with a blogroll? Without native weblog content and other community content such as comments there's very little unique content to draw people to this site.

An interesting feature of the OSM site is the "Blogjam" section, which was promised to provide a higher level of discussion than found in other editorial outlets. In essence Blogjam is a controlled comments section: a moderator sets a topic and then a selected panel of commentators takes it from there. The design is very slick, but in the Blogham piece provided for launch the points of view quickly degenerate into partisan talking points rather than intelligent discussion. The tools may be there for "raising the tone" of the debate, but the participants seem to have their marching orders.

As for the citizens' journalism aspects of this effort, OSM is not likely to be any more a true unbiased outlet than any other aggregator that collects content based on their own editorial opinions. That's not necessarily a bad thing - editorial opinion is what drives most valuable publications - but citizen's journalism is going to find its own channels with our without mainstream media types. The leveling factor of the Web is that people will click wherever they find the most value, with search engines and weblogs helping to point people to the content that will matter most to them in a given context. Open Source Media may have enough marketing punch to have a certain degree of success, but it won't be by lending "poor" citizen journalists a helping hand: they will be the lucky ones to have authentic grass roots journalists providing content on which they can hang their well-credentialed hats. In the meantime the buzz from this launch event is trickling away rapidly as the content that is supposed to be its primary rationale goes wanting.

Should reform culture that public can get information. If you have it you can get it, if you can afford to hire a lawyer, but this is a big challenge how different culture is in Washington, a contentious place, people fear that you may use information against me. But have been proud to join with Senator Leahey on fundamental reforms, state sunshine laws would not see it as revolutionary. Bloggers should be treated like every other citizen, should not be treated at a disadvantage from MSM, blogger puncture pompous MSM intent on delivering party line, Dan Rather incident. Look forward to helping the blogosphere, don't support constraints in name of campaign finance reform. Some may not be responsible but that doesn't justify government legislating in name of campaign finance.
? Seems to be that Internet will be treated differently than other media types reged by FCC, Michael Moore exempt, my film wasn't.
JC - Support keeping blogosphere free of any regulation, need freedom of expression. McCain-Feingold was well-intended, but it hasn't worked very well. If purpose is to keep unaccountable money out of politics you have to buy media, have to filter media through press. Blogosphere gives candidates opportunity to get message out unedited. But need to be cautious in congress, tends to have heard mentality, risk averse. Have to stand up and say that we really have to solve this problem. Answer is not going into further restraint.
GR - Current Shield Law covers entities, other language more satisfactory, not covering where your paycheck comes from?
JC - Should apply to everyone doing broadcast and print, Bob Schieffer confronted, person took picture, goes on Web site. These people should be protected by a law, but points out the difficulty. Whether there is a constitutional shield, can't erect a shield, can't decide who's a journalist and who isn't, don't support different treatment for different people engaged in essentially the same activity.
? Don't see any difference between trained journalist and any other person with a computer?
JC - I was a journalism major myself, went into different profession, have respect for journalists and their standards, but people who purport to be bound by these standards engage in erroneous and irresponsible reporting. No logical dividing line, respect that many journalists have high standards, but too many conspicuous examples of those who do not. Drawing the line is an impossible job.
? Dave Johnston - I reacted to your words in the blogosphere, I encourage you and your colleagues to start blogging.
JC - That's in theory what we're doing on the Senate floor, but I respect the principle of free speech and free expression. I see the blogosphere restoring the original vision of the free press.

Judith Miller hunkered down with a notably beefy security guard hovering over her at the conclusion of the morning session...
Two tables reserved up front for the main media speakers - what happened to the citizens? The comment from the audience about the Times fashion reporter who didn't care what the average person wears is to the point. The citizen aspects of this venture are yet to be seen in their purest form....
Roger Simon intro to Glenn Reynolds: "The George Washington of weblogging."
GR - Journalism - was a time when a journalist kept a journal, time was correspondents corresponded, became person with microphone and excellent hair, going back to original meaning. reporting on what's going on, part of bigger scheme of things. Getting rid of professionalism of reporting, journalists want a guild, I'm a lawyer, we have a really good one. It's safer, keep those "common" people from having much say, makes you a repeat player in the game and you get a lot of privileges, look at reporters in courthouse versus jurors. Everyone wants to be special, politicians like journalists to be special. Shield laws - if you do it at least the way proposed legislation hold it it's a profession, but he sees it as an activity.

Judith Miller - Thank you for the introduction, even if you are a lawyer...
Don't usually open speeches my quoting Karl Marx, reason for our being here, gotten a few things right, changes in production create changes in consciousness, saw that it was having profound effect, but he didn't see that changes in consciousness create changes in production, both are happening today. Changes how people work, how they gossip, internet pushes for more diverse sources of information. Impact on journalism is already clear. Didn't know what MSM meant until boned up on things, great for profession, great for craft, great for stories broken. Michelle Malken took excerpt from soldiers letter to make a point. Also see desire of MSM to be faster, better, more diverse in response to blogging phenomenon. Drudge's experiments have become established entities, taken seriously by MSM, they are becoming "us", old fogies face challenges that they face, issues of reliability and financial survival, facing confrontations with government and their sources of information. Hasn't happened yet but not long before blogger may be subpoenaed to provide notes and information that government wants and face jail as I did. No info in jail, got Web site just before in jail, young journalist suggested it, need for greater protection for bloggers and general media. Many bloggers will be needing federal shield law to protect relationship between source and reporter, essentially what 49 states have done with shield laws and judicial protection.
Highlighting role of bloggers in my case, went to jail rather than surrender notes for a story not written, although no story interviewed WH official, NYT agreed was honor-bound. Fitzgerald asked for waivers of confidentiality, took it to heart, blanket waiver almost an employment contract, could not reveal source. Went to jail for 85 days. Only after source wrote very personal letter asked if it was truly voluntary. Second component, had to ensure that other sources who had not discussed Plame-Wilson affair would be protected. When I went to jail didn't have a personal waiver, felt I had to go to jail, every journalist must come to own decision. didn't have much choice. Didn't see many papers in jail, got WSJ subscription eventually, people held up sheets printed out to glass, like bad B movie, bad girls in jail. Even reporters critical of handful of stories before Iraq of non-existent WMD believed that stance on first amendment and right of public to know. Many bloggers were not restrained, some questioned motives, conjured up million-dollar book contracts as motivations. Wrote stories about family and friends that were hurtful to them, but didn't have internet in jail, couldn't say things that would look to judge like a platform for self-promotion. Was instructed by attorneys to be silent and I was, in spite of gossip being spread. After out of jail, source Scooter Libby wrote letter, Fitzgerald made it clear was only on Libby. Got out of jail got what other reporters had not gotten, set high standard. When I emerged was hit with a tsunami of questions on reporting, gave most complete testimony, I became news, lead to decision to leave paper. Found it difficult to remain as a reporter given swirl of controversy. Wanted people to focus on inquiry on Plame Wilson affair, on other journalists in danger of going to jail, need for federal shield law for bloggers and MSM journalists. Neither MSM nor bloggers have been interested in my view of threats to freedom of expression, easier to gossip than to look at threat. Focusing on gossip diverted public from threat to media. After initial controversy died down journalists are now looking at this, asking journalists to look at the legislation. Free Flow of Information Act - not providing protection for reporters, not reporter preservation act. we're special, we are informers of the public, merits protections, more a right to know law. Good proposal, will not cover all bloggers, definitely cover reporters not registered whose business is distribution of info, but would cover many bloggers, for print, electronic or other means. People who express unreported opinions will not be covered, but bloggers in business to report information from open and closed sources and do it regularly and is serious should be covered by statute. Don't have an are you making money standard, only WSJ and porn sites would qualify. But if everybody is covered nobody is covered, will not make its way through Senate. Senators Congressman concerned about giving millions right not to testify in grand juries, legislation gets it about right. Courts will decide who's covered. But for those who want coverage by shield law, for bloggers want to be part of the MSM club, will have to abide by certain rules of the road, certain standards that have developed to prevent stories that hurt her from circulations. MSB - mainstream blogging, if you want to get into MSM club a few simple rules. First commandment be honest about who you are and where your funding comes from. Don't have to look too far to find people who aren't. Check your stories - call up the source for comment, if you can't call up the source say can't reach source for comment, not as pro forma disclaimer for slander, make genuine effort. If the subject of your article denies and has corroboration say so, it just might be true. Rumor of book contract denied by publisher agent lawyer and NYT, none of which had impact on story circulation. If you are wrong, acknowledge it. If you are wrong, and we're all going to get it wrong, keep going until you get it right, journalism is the first draft of history. First amendment is for everyone, but that will not be standard for federal shield law, applies to lonely pamphleteer, like bloggers, these people deserve respect, to respect their views, but there is a difference between a reporter and a thumbsucker, we confuse those two things at our peril. We in MSM have been too calavier in printing information that passes as news, we try to live by rules but need to be more careful about what we put on airwaves. But there is no doubt that we're richer and better informed because of this phenomenon. Toying with idea to change my site into a blog, but beginning of a very important revolution. I welcome it, but hope that MSM standards still will prevail and will be embraced by blogging community. Welcome questions.

? Shield Law would not apply to your case?
My lawyers felt it would. Lawyers disagree on this, not clear to me that your hypothesis is correct, but need for law is clear. Colleague could face civil suit. Not about Judith Miller.
?Bill McGowan - Grey Lady Down book coming - were keller and sulzberger anxious about subpoena?
JM - can't comment, they were informed. NYT trusted and was in a position to verify, they knew exactly what they needed to know. NYT felt notes belonged to reporter, other papers felt that notes on their computers made them their own. Much more complicated when corporation is involved. Reports of NYT are premature, will going on doing great work, have no regrets.
JP - Libby walled off from other questions, can you speak with other litigation that you're involved with in Fitzgerald investigation.
JM - Was staring at lunch in prison, wondered what he was eating that day, watched him through years, don't think that he was motivated by anything but desire to get as much information as he could. Needed to talk to all reporters involved, needed to fill in chart. Man with a mission needed to carry it out, I had to protect my source, would like to have an ulterior motive but what you see is what you get with Fitzgerald.
? Killer app is to report. Would Tom Paine calling for overthrow of the British be covered by shield law? How can you do it?
JM - Will be difficult, but provides pretty broad definition, leaves it to courts to sort out. Best we can hope for until you let government decide who's a journalist, better to leave it to court.

John Podhoretz moderating, Kudlow in traffic
? Standards, blog content vs. dead trees?
David Corn, Nation - Blogging vs. Journalism - Reporters gather and present information not readily available and present it, or more investigative, talking to people in corporations, bureaucracies, getting at things that people don't want you to know. Columnists comment. Blogging is more of the latter than the former, wouldn't exist without MSM, reactive to people who spend a lot on news gathering. Sometimes bloggers get facts or documents that others haven't. My pieces for Nation are profiles of politician, may spend weeks talking with scores of people before coming up with a piece. Web column is like going on television, cover it on blog and won't get interrupted. Much better way of presenting information, less dominated by image as in TV. [KUDLOW ENTERS] If Roger's goal is to have a site full of citizen journalists, there's still a lot to be learned from old dinosaurs.
? Richard Fernandez, you were essentially anonymous in blogosphere until recently, how is your analysis strengthened?
RF - Traditional model, look at intelligence model, gather, analyze, distribute, bloggers complement regular media, provide tracking cells that swoop by regular headlines, Bill Roggio at 4th rail, tracking battle events in Iraq, creates a situation map with symbols that allows you a new way to follow the narrative. Can't think of blogs without thinking of technological revolution that underpins them, audience can come up and be the players, audience provides value, bunch of business models take images posted by readers and leverage them, this is the revenge of the guy with a day job. A lot of bloggers have interesting day jobs, medicine, programming, etc., because journalists are generalists they are amateurs in specific areas. Professional military men are bloggers, bring perspective that journalists cannot bring.
[KUDLOW TAKES OVER AS MODERATOR]
JP- Newspaper columnist, there's no particular reason to read me, I have a BA, why read me, because I can put together a sentence well? Columnists were people who didn't make editors, were shunted off from bureau chief positions, the job of being an opinion leader has been insulting to a lot of readers, that people deserve authority solely on the fact that you've been reading me for a long time. It was the words themselves that conveyed authority, not that you knew me at the club. Just because Thomas Friedman speaks to foreign minister in Egypt doesn't mean that he has any more valid perspective than someone in Georgia who can speak to Egyptians.
KUDLOW - I feel better after I blog, good therapy. Doris Kearns' book on Lincoln, refers to media coverage of elections in that era, newspapers were very opinionated, in news coverage as well as editorial. With respect to modern journalism, what's wrong with opinion journalism? Does each site need to be balanced?
DCorn - More like European media, affiliations are clear, the internet, not just blogging, put all media on more equal footing with sources with "objective" standards. Can put up stuff on Web site before NYT, more voices at same time. Things are being "nichified," can focus on the niches, when you had to get sports had to sit through local news, sports at 10.40, now four ESPN channels, fewer points of common ground and discussion. No real venue from a Cronkite to come back up from Vietnam and say things are really screwed up over there. One group can read me, etc. OSM will be the contest of ideas.
JP - Until recently it was possible to have illusion that they were not nichified, were pretended that they were balanced, were speaking from a nice. If you were a conservative you now have a more cosmopolitan media, MSM suffers from misdiagnosis in elections, a blindness that was once echoed and reinforced by one another except small, tiny publications.
?KUDROW - Is NYT site just a big liberal blog site?
Claudia Rosett, WSJ - Ultimately everything is a blog site. Transactions costs have dropped dramatically. 25 years ago with no standing, first thing I was paid for, went to Business Week, will do anything, do housing starts, how do I do this? Plowed through Yellow Pages, made 50 dollars. Today you can Google it up, get it posted in an hour. JP describing system where you're free to choose.
DCorn - Researching article, weeks talking to people in Eur parliament, all of a sudden everything he's chasing is up on a blog. Is that closer to 1860 model, a good thing or a bad thing, really ticked him off.
?KUDROW - Will the market decide, is it enough to create a marketplace or do bloggers need to slow down and take care for objective facts.
?RF - Markets forces you to take care. When you have a reputation, all of a sudden you recognize that you can throw it away and the fun goes out of it.
?JP - The doctrine for readers is caveat emptor, large organizations in media, as in all large orgs most people are mildly incompetent to worse, ten percent carry 90 percent, people don't know it to be the case, institutions are defensive, look, this is a first draft of history, they're messy, we'll correct, instead they say every word we publish is burnished in gold. In mags every word had to be literally checked off, checked facts with red pen. As a result, info was right, but was the article a reflection of reality? That was Time Mag's own fantasy.
DCorn - Isn't there some value in the aspiration to get things right?
CRosett - Weekly World News - most are not true, but that's their market. On the other hand, if you're setting yourself up selling the truth than you have to be careful. In 19th century, bucket shop journalism was prevalent [LK - 18th century also]. There are sites that you go to for gossip. THE SUN newspaper [local NY paper] has atrocities in North Korea on front page. [LK - 19th century paper, I write for it also].
JP - Internet forces modesty, will put controls on Olympian gods of information. JRosen's site, Press thing at NYU.edu. The voice of onmiscience was dead: head of CBS news. Why? Because Charles Johnson took Mary Mapes' document, printed it on a piece of paper, saw that it matched perfectly. Any sane human being could see that documents were forged, still will not say that they were forged, that's absurd.
LK - They got nailed for that, they had extreme damage to their credibility, do bloggers need to be sensitive to those mistakes?
JP - Can't slander. LK - But this is opinion, what if it had been blogged?
JP - If CBS had done it in 1980, Bush could have lost election, orgs would have held documents, they're proprietary. You'd have to presume that they were true. Story would have been true. 2004, they made colossal mistake of posting docs.
DCorn - Blogging gives media orgs an OBLIGATION to post what they know. Times-Picayune had transcripts of Clinton interview, wouldn't.
LK - transparency being imposed, market driven
JP - Not necessarily - On AP they'd provide Supreme Court opinions in full on wire. So only AP subscribers got them first, reporters got them, weren't not trustworthy, but papers may print it. Now everyone gets it within 5 minutes, more coverage, more context from more writers.
LK - Bloggers don't have excuses, then, we all have biases, just let it rip?
RF - Don't think so. Stock analyst was interested in finding facts, would go back and forth and look at the facts, the truth is not a static thing, if you have a good working theory it becomes more solid over time. There's a lot of collateral information out there that provides an approximation of the truth.
LK - Are we all going to be working for the United Nations? [Web ownership is issue]
CR- More oppy to spread lies, more oppy to spread truth. There will always be markets for lies, there's a bigger market for the truth. Gave talks in Soviet Union, gave example of Barrons and Dow Jones who sold truth, not tips. That's the thing you really sell.
LK - Optimistic or pessimistic on Internet Takeover?
CR - Dodged bullet this time, vast bureaucracy, once bureaucracies get rolling they'll be back. There's a plan here and the UN wants a chunk of it. The midnight ride of Paul Revere comes to mind, take to the blogs.
? Geographic dispersion, flattening of information hierarchy, not flat, bumpy, who has access and analytic skills? Tom Friedman example brought up, local knowledge has been able to parachute opinion.
LK - Iraqi bloggers were telling us that turnout was going to be fabulous while MSM was saying there'd me no turnout, came from on-the-ground bloggers.
? Webloggers bringing modesty?
DCorn - MSM ethos of accuracy and objectivity - no one's really objective, but having an opinion doesn't mean that you have to load it. Bloggers aren't going to be objective but should reach for a standard of accuracy. Bloggers need to grapple with this, lessons to be learned from objectivity of MSM.
JP - Cautionary blogging story. Washington Know web site, Scooter Libby indictment, Steve Clemens had been told there'd be 23 indictments, Fitzpatrick getting office space - every piece of information was untrue except for AN indictment. He was therefore humiliated in the space of a few days. But he had SOME info a year earlier, blew his "bona fides". If you say "X" is going to happen and it doesn't happen, not good, that's a problem. Other problem is comments section, a great threat by comments section, great worry is what someone build a slander case because of comments.
DCorn - I have completely open comments. JP - At some point or other someone's going to say something and someone gets sued. Keep in mind.
CR - Brand names, you can trust that you'll get what you expect, fact checking, versus Weekly World News. Destiny of OSM, attempt to build brand. If content doesn't live up to it, then fine. More investment.
RF - Blogs for the moment are confined to opinion, you found your story on mainstream media, but when you get from primary sources from blogs then it's dangerous.
DCorn - Future of journalism is webloggers competing with MSM on primary news.
LK - Isn't one objective of OSM on-the-site news? Motivating thought?
? Need more fact-oriented reporting, budgets forced cutbacks on actual reporting, replaced with attitude and zip, they've thrown away the killer rat to save money. Fashion reporter from NYT: don't care what laypeople think.
JP - True that there's been cost-cutting, if Tet offensive were today, if Cronkite said we can't win war, military bloggers would say otherwise, you don't know what you're talking about, would have at least meant 1977 story of victory was told?
[COMMENT: The killer rat comment is the key. Weblogs bring the opportunity for facts to debate with opinion more effectively than MSM.]

Fashion types, sorry folks, wouldn't know them from Adam or Eve...it's interesting that there is a strong component oriented towards women from the get-go, gives depth equivalent to Salon and other online properties. Great enthusiasts with a loyal audience, brought together like a pickup team in sandlot baseball. Moderated by Tom Julian, with guest voice "The Manolo."

? What is your brand personality?
Elizabeth Hayt - I think blogging is absurd, "That's why we want you!" Never read blogs, for rich people with too much time on their hands and who feel disenfranchised. Shilling book, "I'm no Saint," write on lifestyle. Interact with consumers, go to a trunk show. etc.
?How do you manage your blogging space?
Kim Weinstein - Constantly going through women's drawers, have too much stuff and not enough money, not enough stuff that appreciates in value, bred to be consumers. Don't need all that stuff, it's okay, just read a book.
Etc...
[COMMENT: Bloggers as artificial friends, chatting with you, open emails, voyeuristic but via weblog comments a relationship of sorts.]
Wedding blogger, trying to get her boyfriend to propose.
? Audience?
Women interested in fashion [Yes...] huge age range, older women who are married, 18-20s. Women who read mags but don't want to wait a month [COMMENT: Mags still adapting to new editorial cycle], large Asian audience.
[COMMENT: This goes on and on, the key point: with the exception of Elizabeth Hayt these are pretty mainstream types, somehow propelled into the spotlight via weblogs. Will tend to highlight things that "normal" people can access. Hayt plays the typical "weblogs are junk" card yet enjoys the idea of being able to use them. Still very much a love-hate thing with weblogs from MSM types, we'll see how some of these adapt to this new environment. Is blogging all about meanness? Maybe not, but it's definitely more visceral. In that sense it will be interesting how OSM's claim to want to be raising the level of dialog will work out.]

Sex life same as shoe life...? I am out of here on this one.

Charles Johnson site demo: Typical main navigation categories, tip form, "keep digging" links to related content. Newstex provides links to news headlines, updating live, see what AP is doing. "Blogjams" - equivalent of "Meet the Press," Topic is thrown out, then they can post comments, but in a more focused manner, perhaps more of a debate - present "two sides" but more cohesiveness desired. Archives for everything, modeled on news portals such as Yahoo! News.
[COMMENT: The jams are a nice touch, but everything is fairly traditional at this point. It will be interesting to see how the editorial mix matures.]